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Sundrop is the largest brand in the premium segment of the refined oil consumer packs. Sundrop was launched in 1989 as sunflower oil, in a predominantly groundnut and mustard oil market. From being one of the first players in the sunflower market, to one of the largest selling refined edible oil brands, Sundrop has come a long way. The brand stands on the following four pillars, which have been built over the years through its strong differentiated positioning, “the healthy oil for healthy people”, a high recall value, consistency in quality and supplies
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Health |
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Taste |
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Lightness |
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Vitality |
Sundrop offers a range of products that brings out the true taste of good food while making it light & easy to digest. All Sundrop products are low in saturated fats. Sundrop is rich in natural vitamin and provides 100% purity.
Sundrop is available in 4 variants in order to meet the varied needs of the consumer:
- Sundrop Superlite- Sundrop Superlite is a 100% Sunflower oil and is synonymous with the brand Sundrop. It is the market leader in the premium category of Refined Oils. Sundrop Superlite enjoys a wide base of loyal customers.Sundrop Superlite is fortified with sufficient quantity of Vitamins A & D to provide upto 25% of daily requirements. So when you cook with Sundrop Superlite your family eats well & stays active and healthy throughout the day.
- Sundrop Nutrilite- Sundrop Nutrilite was launched in 2001 as a blend of Soyabean & Sunflower oils, and was re-introduced in 2004 as 100% Soyabean oil. Sundrop Nutrilite is fortified with Vitamins A & D to provide upto 25% of daily requirements. So when you cook with Sundrop Nutrilite your family eats well & stays active and healthy throughout the day.
- Sundrop Heart - Sundrop Heart was launched in 2003 in the fast growing Heart care category. Sundrop Heart is a scientific blend of high quality, specially processed rich Rice Bran (80%) and Sunflower (20%) oils. It is rich in a special nutrient called 'Oryzanol', which is known to reduce bad cholesterol (LDL) levels. The consumer response to Sundrop Heart has been overwhelming. Besides its health benefit, the food cooked in Sundrop Heart is tasty, making it an ideal cooking medium for the entire family.
- Sundrop Goldlite - Sundrop Goldlite was relaunched in 2009 in the fast growing blends category. Sundrop Goldlite is an amazing blend of 60% Sunflower and 40% Corn oils. It is very low in its saturated fats content which makes it stick less to our foods. This implies that we end up consuming less of the oil. The consumer response to Sundrop Goldlite has been heartening. It extends the lightness and vitality benefit of Sundrop brand into a new level altogether.
Sundrop Peanut Butter- Agro Tech Foods recently forayed into bread spread segment with the launch of Sundrop Peanut butter - the bread spread which is “the tasty way to grow strong”. It is a bread spread suitable for everybody in the family because it has zero cholesterol with zero trans-fats. It helps children grow healthy with 25% of each serving being proteins. It is made of roasted peanuts thus offering an unique flavour and has the best nutrition mix (amongst bread spreads). It is the only spread with dietary fibres; in addition it has the least saturated (bad) fat amongst all bread spreads. Agro Tech’s entry in the cholesterol-free bread spreads segment is a natural brand extension, given the brand qualities of Sundrop listed above.
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