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| Home > About Us > Functions > Quality, Research and Development Research, Quality and Innovation Mission Statement We will develop and deliver value added products, which exceed statutory requirements to satisfy our internal and external customers, by creating a culture of continuous improvement. Innovation and Quality go hand in hand at ATFL and this is what provides ATFL an edge over the competition. The R&D facility, operational since 1998, has been constantly translating the product ideas into reality. We provide support to all the business groups within the company by coordinating work with them in understanding the needs of Indian consumer and delivering acceptable products for launch. Continuous improvement, in everything that we do at R&D, is the mantra of our success. The R&D team at ATFL consists of a young team of dynamic scientists and technologists who specialize in the research of multiple disciplines. The key task of the team is to provide ATFL a competitive edge by developing new products that are preferred by the consumers and by constantly adding value to the existing range of the products through product, process or packaging innovations. Apart from regularly tapping into the technical expertise available at ConAgra, we have established contacts with various Indian research institutes and organizations. Agro Tech Food's Quality Assurance system is designed to ensure delivery of food products that are best in class and offer the promise of food safety. Our manufacturing processes are backed up by HACCP based Food Safety systems to optimize product quality, maximize Consumer delight and reinforce our commitment to comply with or exceed all the statutory and regulatory requirements of the land. ATFL Quality Assurance culture follows the three pronged approach of partnership, training and continual improvement. Voice of consumer drives the quality of products at ATFL. Quality is built into new & existing products through rigorous research and continually improved through plan-do-check-act (PDCA) cycle. Apart from the intensive checks on raw material, packaging and factory despatches, we also undertake product quality assessment till the product reaches the retail stores. This enables us to look at the product from consumer's eyes. In order to allow consumers to get back to us easily with their feedbacks, concerns or suggestions, we have a robust redressal mechanism that employs Customer Helpline (including toll free number for BSNL / MTNL subscribers) and e-mail ID.
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